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Sometimes, small changes can lead to big wins.
Our expert UI/UX conversion-oriented audit dives deep into your site’s structure, content, and functionality to uncover hidden opportunities.
Don’t wait—let us help you build a better user experience today!
Imagine a doctor diving into surgery without a clear diagnosis, grabbing random instruments, and hoping for the best. That’s not just risky; it’s a fast track to failure, wouldn’t you agree?
The same principle applies to your website. Before you tweak designs or implement changes, you need clarity—a deep understanding of what’s working, what’s not, and why. A CRO audit is about understanding why visitors walk away instead of converting – and then doing something about it.
A UI/UX Conversion-Oriented Audit is a focused evaluation of a website or app’s user interface (UI) and user experience (UX) with the goal of identifying barriers that prevent users from converting into customers. This type of audit goes beyond aesthetics, delving into how design elements, navigation, layout, and functionality affect user behavior.
During the audit, analysts assess how intuitive and seamless the user journey is, identifying friction points that cause drop-offs, confusion, or frustration. They also evaluate if calls-to-action are strategically placed and persuasive, if key information is easy to find, and whether page load speeds and mobile responsiveness meet user expectations.
By using data-driven insights and behavioral analysis, a UI/UX Conversion-Oriented Audit provides actionable recommendations to optimize the design and structure. Ultimately creating a more user-centered experience that encourages higher conversion rates.
There are a few scenarios where you should consider a UI UX conversion rate optimization audit, some of which include:
By conducting a UI/UX CRO audit in these scenarios, you can make targeted improvements that drive better results and ensure a smoother, more satisfying user experience.
Dive into the key elements of our conversion-oriented audit process to help improve your WordPress website.
UX and UI Analysis focuses on identifying and refining the design elements that drive conversions on a website or digital platform.
This audit involves a thorough examination of user experience (UX) and user interface (UI) aspects, such as navigation, layout, visual hierarchy, and call-to-action effectiveness.
By assessing how users interact with each element, the audit uncovers friction points, usability issues, and opportunities to enhance the user journey.
The goal is to make data-driven recommendations to streamline the experience, reduce drop-offs, and ultimately increase conversion rates.
Heatmap Analysis provides valuable insights on visualizing user interactions to uncover behavior patterns on your WordPress site.
By using heatmaps, which track clicks, scrolling, and movement patterns, we can see exactly where users engage the most—and where they lose interest.
This analysis highlights high-impact areas, overlooked elements, and potential distractions that may hinder conversions.
With these insights, we can make targeted adjustments to optimize layout, content placement, and calls to action, ultimately enhancing user engagement and increasing conversion rates.
Form Optimization targets improvements in form design to boost user completion rates and reduce friction in the conversion process. This audit evaluates key aspects of form usability, including:
By identifying and addressing obstacles such as confusing fields, excessive required information, or lengthy processes, we streamline the form experience, making it faster and more intuitive for users. Optimized forms not only improve completion rates but also increase lead quality and user satisfaction, leading to better overall conversion outcomes.
Improvements for Conversion identifies specific adjustments that can directly boost a website’s conversion rate. This audit assesses critical elements such as:
By pinpointing areas where users might encounter friction or drop off, we provide actionable recommendations designed to enhance user engagement and guide them toward completing desired actions.
These improvements are based on data-driven insights and best practices. Thus ensuring that changes are not only impactful but also aligned with user expectations and behavior. Ultimately, this audit aims to optimize the user journey to maximize conversions efficiently and sustainably.
Customer Journey Analysis provides a comprehensive look at the steps users take from initial interaction to final conversion on a website or digital platform. This audit maps out each stage of the user journey, identifying touchpoints and potential drop-off areas that impact conversions.
By understanding user motivations, needs, and frustrations at each stage, we uncover opportunities to streamline transitions, improve messaging, and reduce friction. This targeted analysis helps create a more cohesive and engaging experience that guides users smoothly toward conversion.
Ultimately, it provides actionable insights to enhance user satisfaction and drive higher conversion rates.
Explore our 3-step UI UX conversion rate optimization audit process.
We want to gain an understanding of your goals to ensure that the audit aligns with your business objectives. This step requires clarity on what you want to achieve, such as increasing conversion rates, improving user engagement, or optimizing specific user journeys.
By defining these goals early, the audit can focus on relevant metrics and user interactions that will directly impact these objectives. Additionally, clear goals provide a benchmark for measuring the success of any design changes recommended during the audit process.
The in-depth analysis involves examining your website or app to identify potential pain points and areas for improvement. This includes evaluating the user experience, interface design, site speed, content flow, and navigation. Data from analytics tools and user feedback are analyzed to understand user behavior and interactions.
Therefore, helping to uncover friction points that may be hindering conversions. The insights gained in this phase are crucial for creating targeted recommendations that address the specific needs of your users and align with your goals.
The final part of the audit process focuses on providing actionable recommendations and planning their implementation. Based on the insights gathered during the analysis phase, specific design, content, or functionality changes are suggested to address identified issues and enhance user experience.
These recommendations aim to improve conversion rates, streamline user flows, and optimize the overall site performance. Once approved, the next step involves implementing these changes, often through collaboration between design, development, and marketing teams, followed by testing to ensure the desired outcomes are achieved.
A conversion-oriented audit focuses on refining the user experience to guide visitors seamlessly toward completing desired actions, such as making a purchase or signing up. By analyzing user behavior, page load times, navigation flows, and call-to-action placements, the audit identifies and resolves points of friction.
This leads to a smoother, more intuitive journey that reduces frustration and improves satisfaction. Ultimately, an optimized user experience not only increases the likelihood of conversions but also builds trust and encourages repeat visits, strengthening customer loyalty.
A conversion-oriented audit directly enhances lead generation by identifying and optimizing elements that encourage users to take action. To take actions such as filling out a form, requesting more information, or subscribing to a newsletter.
By refining calls-to-action, simplifying forms, and aligning content with users’ needs, an audit helps remove barriers that might otherwise discourage potential leads. The result is a steady increase in lead volume and quality, driving growth and supporting long-term business goals.
A conversion-oriented audit provides valuable data-driven insights that empower businesses to make strategic, evidence-based decisions. By analyzing user behaviors, traffic patterns, and conversion rates, the audit uncovers what’s working effectively and where potential bottlenecks exist. This information helps to replace guesswork with concrete actions that are aligned with user preferences and business goals.
With a clear understanding of data trends, companies can prioritize improvements that offer the highest impact. Thus, leading to more efficient resource allocation and sustained growth. Ultimately, data-driven decision-making fosters a culture of continual improvement, where optimizations are based on measurable outcomes.
A conversion-oriented audit helps optimize calls to action (CTAs) by analyzing their design, placement, and messaging to ensure they effectively capture user attention and drive desired actions. This process identifies underperforming CTAs and provides data-driven recommendations to enhance their visibility, relevance, and urgency.
By tailoring CTAs to resonate with target audiences, businesses can improve click-through rates, boost conversions, and achieve better alignment with user intent. Additionally, well-optimized CTAs contribute to a seamless user experience, encouraging visitors to engage further with the brand.
A conversion-oriented audit enhances technical performance by identifying and resolving issues. It can help resolve issues such as slow page load times, broken links, and mobile responsiveness problems that hinder user experience. By optimizing these technical aspects, the audit ensures that visitors can navigate the website effortlessly, reducing friction and increasing the likelihood of conversions.
Improved technical performance also boosts search engine rankings, driving more organic traffic to the site. Additionally, a seamless and reliable user interface builds trust, encouraging users to take desired actions, such as completing purchases or submitting inquiries.
A conversion-oriented audit provides a competitive advantage by uncovering opportunities to outperform competitors in key areas. Key areas such as user experience, messaging, and functionality. By analyzing industry benchmarks and identifying gaps in the competition’s strategies, businesses can implement targeted improvements that set them apart.
Enhanced conversion rates and superior customer engagement make the business more attractive to its audience. Therefore, building loyalty and driving repeat interactions. Additionally, staying ahead of industry trends through such audits ensures the brand remains relevant and adaptable in a competitive market.
Check out some answers to your most popular questions.
The duration of a UI/UX conversion-oriented audit can vary widely based on several factors, including the size and complexity of the website, the specific goals of the audit, and the thoroughness required. Typically this type of audit will take anywhere from a few days to a couple of weeks.
Our UI/UX conversion-oriented audits for WordPress sites are priced on an individual basis. The price of a UI/UX conversion-oriented audit depends on many factors such as the size and complexity of your website. For more information & a price quote, contact us.
A UI/UX conversion-oriented audit is a comprehensive review of your website’s user interface (UI) and user experience (UX) with the specific goal of improving conversion rates (e.g., sales, sign-ups, or other user actions).
This type of audit can impact the site’s performance by providing suggestions to improve page speed and loading times. Both of these factors can help increase conversion rates. Furthermore, it can help improve user experience, accessibility, mobile optimization, etc, which can also help with conversion rates and performance.
A well-conducted UI/UX conversion audit ensures your site continuously evolves based on user feedback and behavior. The iterative improvements maintain relevance, leading to sustained growth in user engagement and business outcomes.
Estimation of your project
I cannot speak more highly of Dawid, Daniel and the entire Acclaim team. They have been incredible in how fast they delivered extremely high quality code, with little to no need for QA. Not only did they deliver on everything that we had spec’ed out, but they also implemented significant improvements on their own. Cannot recommend them enough!
Dan PilatCo-Founder at The Decision Lab
Dawid and the team are great to work with, reliable, effective, and high quality. Their communication and responsiveness is excellent and we’ve really valued working with them. Highly recommended!
Gordon McLachlanManaging Director of Primate
Finishing the project on time and under budget, Acclaim developed a quality website that aligned with project goals. Communication between teams was excellent, making it easy to implement changes throughout the project. Their responsive team lead ensures the project ran smoothly.
Arlo GilbertFounding CEO at Osano
Thanks to the new website that the Acclaim team launched, the company now has a complete rebrand wherein they are more modern, easier to understand, and more competitive in their field overall. The company credits the team’s success to their communication and responsiveness.
Dariusz ŁukowskiSenior Product Designer at INT4
Acclaim have always been a pleasure to work with. They listen carefully to the project requirements, but also offer invaluable feedback and suggestions. I found Acclaim efficient, reliable and professional.
Jowita EmbertonCEO & Founder at Brandpa
The guys from Acclaim are always very fast to fulfill my desires on a high quality level. They not just realize my ideas – they improve them. The quick communication and creative proposed solutions lead to a productive cooperation. I’m working in Germany and never met these guys personally. But it feels, like they are a part of my team and always around the corner.
Philipp ArnoldtDoP & Photographer at Philipp Arnoldt
Our UI/UX audit pinpoints what’s holding them back and provides proven strategies to keep them engaged.